As a contractor, the experience your customers encounter is important on all fronts. Not only do these interactions help meet a goal, they also serves a purpose that goes beyond the project end date. Every conversation and decision is a guiding principal. There is a cadence of discovery between your customers - them to you and you to them - sort of like a dance. It's defined by you taking the lead as a knowledgeable contractor, and your customers following direction. No matter how small or large the project is, performance matters.


Let’s face it, in today’s busy world, we are continuously looking for better pretty much everywhere. Faster, smarter, stronger, all of it, and then some. And, at a good price. In almost everything we purchase, this is our mentality. But what about our experience to get there? I’m talking about those “handshake transactions.”

On the path to find what they're looking for, our customers' buying habits are pretty predictable. According to Retailing Today, almost 81percent of consumers turn to the internet before heading to a store. Online searching allows comparison, and refining of selections before customers make that first connection with you, a trusted contractor.

Once the research is complete and a customer is ready to start a project, what's the next step? Enter garage door contractor expert = you. The initial phone call, email, or meeting is set and a project begins to unfold. When your customers are spending their hard earned dollars, there’s a comfort level they feel a need to reach. That “feel good feeling” with the investment about to be made. It matters. Your relationship with your customers matters.


Why does a good experience matter? Because a large purchase transaction lives on longer than the handshake. Days or months down the road when your customers have a question, need repair or service, or want to add options, they need to know they can pick up right where they left off.

Our showroom not only displays our products, but it gives your customers a chance to meet the people who are our brand. The people who are a part of their project journey. The people who respond, help, share knowledge, and reaffirm your commitment. The people who make your transaction personal. And, that matters.


We offer beautiful, functional door solutions to central Minnesota. Match this with our unrivaled service, incredible people, and our name, American Door Works, comes to life. But don’t take our word for it, hear what one of our partners have to say.David Werschay of Werschay Homes says, "Werschay Homes, Inc has been using American Door Works (ADW) for over 10 years. With the installation of over 100 doors for us, and from small service work to complex custom doors, ADW has been there for us EVERY time! Their high level of service and product mix for every one of our customers has never let us down. I highly recommend American Door Works."

Our entire team at American Door Works is family-owned, and family-focused so your customers can ensure your family will be important to us, too. Your customers' experience with us truly does matter. And, we believe that's what sets us apart. When you’re ready to help your customers find the perfect garage door that welcomes them home, we’re here to help you both.